SEO and the importance of keyword research
The first and probably most important step when optimising your website for search engines is keyword research. Without careful research and analysis your website may never attract the right visitors.When starting an SEO campaign we:
- Research keywords relevant to your business. Keywords shouldn't be selected based search volumes alone, they should be totally relevant to your business, product or services
- Search for relevant "long tail" keywords - keyword phrases having three or more words in the phrase - it will be much easier for your site to rank well for these in the short term
- If you don't already have a domain registered, we will research domains available which include at least one of our main selected keywords which will help rankings for that particular keyword
These steps will give the SEO campaign the best possible foundation.
